Check it out at: TheaterAdvisor.com's Top Ten 2010
In yesterday's digital Variety, there was an interesting article about how the internet is influencing the moviegoers. Here are some key stats and points from the article;
So what can we learn from these number in the theater business? Well to start, we have to take digital marketing seriously and make it a priority as we move forward. The teens and 20somethings in this survey will be our audience one day as their purchasing power increases. They have and are growing up with technology as a prime source of communication. We cannot ignore the fact that they prefer to get their information using that very technology and will continue to do so in the future. In fact, they will become more and more dependent on these technologies as they become more advanced and easier to use.
What I find most encouraging is the fact that 'word of mouth' is the most important driver in peoples entertainment purchase decision-making. That fact does not change. What does and will continue to evolve is how 'word of mouth' is spread. Today, aside from email, phone calls and face to face conversations, texting, Facebook, and Twitter are highly prevalent sources of communication. Most Broadway shows are now embracing the use of digital technology and will continue to do so. Some, like Next to Normal have become twitter cults. (They have 792,896 followers and won a SOMMA Award for the use of twitter in their marketing.) More can and will be done as the industry embraces the use of technology and moves away from traditional print marketing.
So with peer opinion so influential to both moviegoers and theatergoers, I am very excited to get theateradvisor.com up and running (beta launch in November). It will be THE place to share your opinion of shows you have seen, rate show elements and communicate with other theatergoers about theater in general. (updates of our progress coming soon)
What we have going for us in this industry is that our audience is extremely passionate about theatre. Theater is a living, breathing art form that cannot be replaced by recording. We will always have the element of the live experience to differentiate us from many other forms of entertainment. Everyone involved in the business is passionate about it and that will never change. It is the fabric of our survival as an entertainment option, and in many cases, a priority.
To read the Variety article, click here.
As the launch of Theateradvisor.com grows nearer I am certain I will have further thoughts on this subject. In the meantime, if you have any additions please leave them in the comments.
An update on the development of the new social community, Theateradvisor.com
The dev server is all set up with a python framework and basic templates for signing in and becoming a member. The day I was told the dev server was up was exciting. Just knowing that the pieces are falling into place on an idea I have been germinating for a long time is a thrill. It is also daunting and scary, but I face the fears with the idea that you can only fail up.
Now I am in the process of choosing the right designer and design elements which will make this site a place people will want to use often. So what are the parameters I am setting for the site design and usability? Most of these parameters are taken from my research on best practices in website user experiences.
General usability parameters:
Seems like a lot of basic, common-sense rules but take a look around the web and note how many sites do not use these practices. Hopefully, our using them will make theateradvisor.com a site for sore eyes.
Back from an extended blogging break. So much to discuss and write about. I plan to keep it simple in the coming months. This blog will still feature insights and comments on producing theater in NYC and it will also feature commentary on the development of a new web venture called Theateradvisor.com
The new site, when completed and live (sometime in Oct. or Nov. of this year), is a place for theatergoers to write reviews and rank elements of shows they have seen. It is a social community where people can share their thoughts, ideas, opinions and interests on theater in general. It will feature bloggers from all over the world who currently write about theater and want to expand their readership.
At first we will focus on Broadway but will then expand to include off-Broadway, Regional theaters as well as International theaters. It's going to be a fun, easy to use, exciting environment for people who like/love the theater to interact with each other. It will also be a great resource for anyone looking to find out which shows they should go see.
We have hired our developers and are starting the development process.
Sign up today and keep reading. I'll be updating our progress as we go.