The grosses for the week ending 1/16/2011 have been reported. As usual, the big dogs are attracting large audiences willing to pay top dollar to see their shows. The top grossing shows also had the top Revenue per Seat this week. Next to Normal closed on a high with a high gross, high capacity and high RPS. Sad to see that great show leave the Broadway landscape. There are a number of shows that have a 20-25% gap between their APA and RPS. The industry is weary of discounting too steeply and rightfully so. However, a smart organization will be able to find a way to sell their excess inventory at a price that will move the inventory and increase their revenue. It may decrease their average ticket price in the end but who cares if you increase your RPS. The trick is to find an opaque manner in which to discount the tickets so the average theatergoer does not discover that there are significant discounts to be had. The goal in the end is to sell all the seats at the highest price possible. if too many people know that there are cheap seat available, they may not be willing to pay full price. Hopefully in the near future, I will have an opaque solution for the industry to start to use to move these tickets. Stay tuned....
| Show Name | Gross | %Cap | Avg Paid Admission | Revenue Per Seat |
| SPIDER-MAN TURN OFF THE DARK | $1,258,330 | 100.09% | $108.57 | $108.66 |
| WICKED | $1,540,868 | 98.31% | $108.30 | $106.47 |
| THE LION KING | $1,334,354 | 83.59% | $118.99 | $99.46 |
| JERSEY BOYS | $974,615 | 87.18% | $113.79 | $99.21 |
| NEXT TO NORMAL | $552,653 | 96.41% | $92.82 | $89.48 |
| DRIVING MISS DAISY | $524,894 | 77.55% | $105.23 | $81.61 |
| THE ADDAMS FAMILY | $936,316 | 78.80% | $97.78 | $77.05 |
| BILLY ELLIOT: THE MUSICAL | $851,643 | 88.67% | $84.49 | $74.92 |
| LOMBARDI | $404,096 | 78.43% | $81.52 | $63.94 |
| LA CAGE AUX FOLLES | $528,621 | 74.22% | $84.23 | $62.51 |
| MEMPHIS | $729,246 | 78.10% | $79.40 | $62.01 |
| RAIN: A TRIBUTE TO THE BEATLES ON BROADWAY | $681,640 | 71.20% | $82.64 | $58.84 |
| MAMMA MIA! | $695,507 | 74.37% | $78.03 | $58.04 |
| CHICAGO | $492,842 | 75.15% | $75.90 | $57.04 |
| THE PHANTOM OF THE OPERA | $723,216 | 78.21% | $71.57 | $55.98 |
| MARY POPPINS | $758,117 | 71.63% | $73.62 | $52.73 |
| THE IMPORTANCE OF BEING EARNEST | $282,607 | 94.66% | $50.43 | $47.74 |
| MILLION DOLLAR QUARTET | $456,566 | 62.81% | $74.85 | $47.01 |
| AMERICAN IDIOT | $619,525 | 68.18% | $66.46 | $45.31 |
| TIME STANDS STILL | $363,619 | 59.42% | $70.89 | $42.12 |
| COLIN QUINN: LONG STORY SHORT | $187,617 | 69.61% | $57.39 | $39.95 |
